Norwegian

First time with Norwegian

You never forget your first time

Norwegian needed to promote its first low-cost long-haul route from Buenos Aires to Europe. Working with the insight that for many Argentinians, this route would make it affordable for them to experience their first time on an airplane. SEO creators made content about their first time in Europe, promoting the new route. While the Argentinian creator Dustin made it famous by inviting his 1.1MM followers on first dates across Europe.