I’m a creative leader and problem-solver who believes deeply in the power of creativity to make a difference. Throughout my career, I’ve built award-winning teams while tackling some of the toughest business challenges by creating work that connects with people, shapes culture, and delivers real business impact.
Originally from London, I have spent most of my career living and working in the US, from New York to the West Coast. I’ve led agencies and creative teams across Europe and North America.
Most recently, I spent six years at MRM, joining in 2019 as Chief Creative Officer for the US West. At MRM, we used creativity and technology to help businesses build meaningful relationships with people. During my time there, I reshaped and nurtured the creative team to better reflect the world around us, bringing diverse skills, perspectives, and voices together to create genuinely inclusive work.
Before MRM, I led creative at 360i Europe in London, where I established the creative and content production department and transformed the agency’s output from always-on social and performance-led work into award-winning, social-first brand-building creative. During this period, I was a finalist for The Drum Creative Woman of the Year, named one of MarComm’s Magnificent Women, and recognised as one of Creativepool’s Top 100 Creative Leaders three years in a row.
Throughout my career, I’ve solved all kinds of business challenges and built many brand experiences. From brand to demand, CX and UX, digital, social, and performance, through to experiential and traditional. I’m passionate about storytelling and building ideas that put people at the heart of every moment throughout the brand journey.
While all the major award shows have recognised my work, what gets me really excited are ideas that truly land in culture and have the potential to make a real difference. I’m actively involved in the creative community, speaking and judging regularly, and I’m committed to helping make the industry more equal and inclusive.
Outside my day-to-day work, I support and mentor women at different stages of their careers and am the proud co-founder of Promote Her, a community dedicated to celebrating and championing women's achievements.
