Lidl

Social
price drop

Lowering prices with a tweet

Lidl gave people the power to drop prices at the most expensive time of the year with the Lidl Social Price Drop. In the run-up to Christmas, lobster, Christmas puddings, mini butter stollen, and serrano ham, prices were dropped, and the more people tweeted about them, the lower the price got. Sales went through the chimney, and everyone got every Lidl thing they wanted for Christmas.