Panasonic

What moves us

Progress powered by passion

Panasonic needed to connect with the next generation of business leaders in a language they understand. With passion, commitment, and the belief that technology should move society forward. The #WhatMovesUs campaign explored the connection between what drives world-class athletes, students, innovators and Panasonic employees.

The campaign kicked off at CES with Team Panasonic. Featuring athletes Michael Phelps, Katie Ledecky, Sakura Kokumaiand Lex Gillette. These leaders in their respective fields are also dedicated advocates who share Panasonic’s commitment to giving back and contributing to society.